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The purpose defines time

Our services’ purpose is to bring as many potential customers for your product or service provision as possible via link-pages to our clients’ Landing Pages and thus provide as many leads as possible. The general rule is: Something that works fast, usually does not last!

The PPC* delivers immediate results, but stops suddenly as soon as the “coin is inserted”.

The SES** and the SEO*** result in quick successes, which can last slightly longer.

REFERENCE COACHING requires longer start-up periods, but secures long-term successes lasting for years!

The precondition for successful reference coaching is taking into consideration the fundamental intercultural communication basics. Only someone who knows as exactly as possible how the target group thinks, understands the language these people speak and feels their desires, fears, and motivations, can communicate successfully. No matter what.

Wir analysieren Umfelder, Vorlieben und Eigenheiten der ...

We analyse external environments, tastes, and peculiarities of the

target ambiences (culture, sport, food, drink, lifestyle…) as well as of the

target markets (vehicles, real estate, clothing, groceries, everyday equipment...).

We include all of our research results into the development of local search structures and link these using a well-tested system in a network with already existing strong features.

This is how the small, local campaigns come about, which aim at Landing Pages and nationwide homepages. Simply put, depending on the size of the country, we write (and this is a serious advantage vis-à-vis computer generated link farms or portals) between 100 and 1000 individual fact sheets using “local” references as Link Pages. Advantages: These Fact Sheets can later also be used by local partners. Search engines “value” such pages!

Concentrated information in respect of the search terms or the term environment supports the SEO-activities as an optimised content.

Problem solution: Business Internet pages barely take into consideration the cultural backgrounds, seldom pay attention to local specifics, and as good as never reach the customer within his environment. However, this is exactly where we see a huge chance – and we take it. As pioneers!

* PPC (Pay per Click): Using Pay-per-Click an ad is only paid for when someone clicks on it. Different factors must be taken into consideration when developing an advertising campaign. In case of Google AdWords, for instance, these are:
• target group (language and region)
• wording of the advertisements
• Landing Pages (target pages)
• search terms and keyword clusters
• maximum CPC per search term or cluster
• maximum daily budget
• success monitoring

** SEO Search Engine Optimising: We use the SEO with top keywords as a foundation for reference coaching domains, which lead to the landing sites for MQLs. In conjunction with professional consulting in respect of improvement of the content management system, we further increase the lead quote.

*** SES Serch Engine Submission: Ein kleinerer Schritt, aber immer noch wirksam. Alle durch uns bearbeiteten Referencecoaching-Domains werden professionell zusätzlich in Suchmaschinen eingetragen.

IDN domains: Internet addresses such as www.ok©so.com or www.©de.com offer clear advantages. They are nicely suitable for the purposes of Internet marketing, are by and large “cannibalism resistant”, are noticeable ...

The question as to how reference coaching can be described using one single word we answer by quoting the highly respected Harvard Professor Thomas Kuhn: “A strategy shall only be better than all the others, it must not be capable of being explained in every detail.”

English is the language of business. The correspondence and handling can both be carried out in your mother tongue if you so desire and are prepared to absorb the arising costs!

Thank you for visiting us!

Ioannes Fellner for
Fellner.Net Marketing
Salzburg / Austria

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